Stags Leap Wine Cellars Tasting Room Wine Glass

This small (200 ml capacity) wineglass, etched with the logo and name of Stag’s Leap Wine Cellars (SLWC), Napa Valley, was used in the winery’s tasting room in the 1990s. Stag’s Leap refers to the rock outcropping at the top of a hill to the east of the SLWC estate. The winery’s logo shows not a leaping stag, but a mature stag standing regally before a tree-like vine, foliage, and grapes.
Visitors wishing to taste wines in the tasting room would have been issued one of these glasses and guided through a sampling of various varietals and vintages. At SLWC, the tasting room is in a building that also houses fermentation tanks, which provides an aromatic and highly authentic experience for the public. While policies vary among wineries, In some cases, and especially if bottles of wine are purchased after a tasting, the visitor may be invited to keep the glass as a souvenir.
The idea of welcoming the public for tastings at California wineries grew out of the post-Prohibition push to promote and market the state’s wine. As early as 1934, the Beringers opened their Napa Valley winery to the public and, the following year, a speaker at the Conference of Vintners and Allied Interests suggested its members invite the public to learn about wine and “be imbued with [its] lore” by visiting actual vineyards and wineries. Peter and Robert Mondavi at Charles Krug opened a tasting room in 1949 and many others followed. As tourism in California wine country expanded in the 1960s, wineries became more sophisticated about reaching new audiences through wine-related educational programs and experiences. By the end of the 20th century, winery tours, tastings, salesrooms, and events were essential parts of most winery business operations in California and in other wine regions around the country.
Object Name
glass, tasting room with bag
Physical Description
manufactured (overall production method/technique)
glass (overall material)
paper (overall material)
overall: 23.2 cm x 6.5 cm; 9 1/8 in x 2 9/16 in
ID Number
nonaccession number
catalog number
FOOD: Transforming the American Table 1950-2000
See more items in
Work and Industry: Food Technology
FOOD: Transforming the American Table 1950-2000
Food: Transforming the American Table 1950-2000
Data Source
National Museum of American History, Kenneth E. Behring Center

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