J.S. Silvers, Bro. & Co.

Description (Brief)
Blotter pad with celluloid cover. An advertisement for J. S. Silvers, Bro. & Company, the cover is attached via a metal button bearing the image of a running pig. The cover also shows images of pigs running from a barn, and a logo for "Lion Brand Flavoring Extracts."
The originator of the J. S. Silvers & Bro. Company was a man named J. V. Davison. He created the company, orginally called American Mills, in 1866.
The company roasted coffee, which was brought in green. The coffee was then packaged and labeled, and was sold under the names Middlesex #7 and White Diamond.
The company also packaged spices purchased from the American Can Company and bottles from Star Glass Works of Medford, N.J. Besides teas, coffees, spices, and extracts, the company mixed its own brand of mayonnaise and sold a complete line of groceries.
In December 1927, a fire destroyed the main building but the records were saved. The new building was constructed in Hightstown, N.J. making it easier to get to the railroads. Trucks were now making deliveries.
The company covered Monmouth, Mercer, and Middlesex counties and some South Jersey areas as well. When large grocery store chains began to open, the need for wholesale grocers declined. The company closed in 1935.
Location
Currently not on view
Object Name
blotter
advertiser
J. S. Silvers, Bro. & Company
maker
Whitehead & Hoag Company
Physical Description
cellulose nitrate (overall material)
paper (overall material)
Measurements
overall: 19.6 cm x 7.8 cm; 7 11/16 in x 3 1/16 in
place made
United States: New Jersey, Newark
referenced
United States: New Jersey, Cranbury
ID Number
2006.0098.0774
accession number
2006.0098
catalog number
2006.0098.0774
subject
Advertising
Celluloid
Pigs
New Jersey
See more items in
Medicine and Science: Chemistry
Celluloid
Data Source
National Museum of American History, Kenneth E. Behring Center

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