Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Trout brand apple crate label from Chelan, Washington was in use around 1900-1940. The label features a lithographed image of a leaping trout, meant to evoke a sense of nature popular among fruit crate labels during this period. Washington was one of the largest producers of apples during the early 20th century, and Wenoka Apples is the growers cooperative that marketed their fruits collectively.
Location
Currently not on view
Object Name
crate label
referenced business
Lake Chelan Fruit Growers
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 in; 22.225 cm x 25.4 cm
Place Made
United States: Washington, Chelan
ID Number
1979.0441.001
accession number
1979.0441
catalog number
1979.0441.001
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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