Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Foot Hill brand apple crate label was in use in Wenatchee, Washington around 1900-1940. The image of a rising sun over the mountains and the slogan "From the Foothills of the Cascades" evokes a sense of nature that was often used in fruit crate labels. The apples were shipped by Tyrrell’s of Wenatchee, Washington. Wenatchee was one of the largest American apple producing regions during the early 20th century.
Currently not on view
Object Name
crate label
referenced business
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 3/4 in x 10 in; 24.765 cm x 25.4 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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