Tomatoes Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This crate label is for El Tejon brand Mexican tomatoes. The tomatoes were grown and packed by the Seicho Company of Verdura, Sinaloa, Mexico in the beginning of the 20th century.
Location
Currently not on view
Object Name
crate label
referenced business
Seicho Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 6 in x 12 3/4 in; 15.24 cm x 32.385 cm
Place Made
México: Sinaloa
ID Number
1979.0441.004
accession number
1979.0441
catalog number
1979.0441.004
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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