Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Northern Line brand apple crate label from Wenatchee, Washington was in use during the beginning of the 20th century. The apples were shipped by the Northern Fruit Company, Inc., an apple grower cooperative in Washington. The label features a picturesque nature scene of a lake surrounded by pine trees with mountains rising in the background. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Northern Fruit Co. Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/2 in; 22.225 cm x 26.67 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.005
accession number
1979.0441
catalog number
1979.0441.005
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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