Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Rivas brand apple crate label was used by the Oneonta Trading Corporation of Wenatchee-Yakima, Washington during the first half of the 20th century. The blue and red crate label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The Wenatchee-Yakima region of central Washington was a large producer of apples during the early 20th century.
Currently not on view
referenced business
Oneonta Trading Corp.
Place Made
United States: Washington, Wenatchee
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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