Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Rivas brand apple crate label was used by the Oneonta Trading Corporation of Wenatchee-Yakima, Washington during the first half of the 20th century. The blue and red crate label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The Wenatchee-Yakima region of central Washington was a large producer of apples during the early 20th century.
Location
Currently not on view
Object Name
crate label
referenced business
Oneonta Trading Corp.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
United States: Washington, Yakima
ID Number
1979.0441.006
accession number
1979.0441
catalog number
1979.0441.006
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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