Apple Crate Label

Description (Brief):

Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.

Description (Brief)

This Gosling brand apple crate label was in use by the Duckwall Brothers Inc. of Hood River, Oregon during the early 20th century. The red label features an image of a duckling standing on a small patch of grass. The label was lithographed by the Traung Label Company of Portland, Oregon. Scenes of wildlife such as this were often used on fruit labels to evoke the idea of rich, natural produce.

Referenced Business: Duckwall Bros. Inc.

Location: Currently not on view

Place Made: United States: Oregon, Hood River

See more items in: Work and Industry: Agriculture, Food, Crate Labels, Agriculture

Exhibition:

Exhibition Location:

Credit Line: L.E. Leininger

Data Source: National Museum of American History

Id Number: 1979.0441.007Accession Number: 1979.0441Catalog Number: 1979.0441.007

Object Name: crate label

Physical Description: paper (crate label material)wood (substrate material)Measurements: crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm

Guid: http://n2t.net/ark:/65665/ng49ca746ac-fbf4-704b-e053-15f76fa0b4fa

Record Id: nmah_1361645

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