Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Gosling brand apple crate label was in use by the Duckwall Brothers Inc. of Hood River, Oregon during the early 20th century. The red label features an image of a duckling standing on a small patch of grass. The label was lithographed by the Traung Label Company of Portland, Oregon. Scenes of wildlife such as this were often used on fruit labels to evoke the idea of rich, natural produce.
Currently not on view
Object Name
crate label
referenced business
Duckwall Bros. Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm
Place Made
United States: Oregon, Hood River
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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