Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Keystone Brand apple crate label was in use by the Keystone Fruit Company of Entiat, Washington during the beginning of the 20th century. The Keystone brand belonged to Nuchief Sales Inc., a grower cooperative in Wenatchee, Washington whose logo of a young male Native American wearing a full headdress is on the right of the label.
Currently not on view
Object Name
crate label
referenced business
Keystone Fruit Co.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Entiat
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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