Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Keystone Brand apple crate label was in use by the Keystone Fruit Company of Entiat, Washington during the beginning of the 20th century. The Keystone brand belonged to Nuchief Sales Inc., a grower cooperative in Wenatchee, Washington whose logo of a young male Native American wearing a full headdress is on the right of the label.
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