Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Butler’s Pride apple crate label was used by the Butler Trading Company of Wenatchee, Washington during the early 20th century. The paper label on wooden crate side is blue with a colorful image of a red apple hanging from a branch.
Location
Currently not on view
Object Name
crate label
referenced business
Butler Trading Co., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.009
accession number
1979.0441
catalog number
1979.0441.009
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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