Oranges Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Milady Brand orange crate label was in use by the National Fruit Marketing Company, Inc. of San Dimas, California around the early 20th century. The image on the box is a pretty young lady. Using images of attractive women on fruit crate labels was a common practice in the early years of fruit crate labels.
Location
Currently not on view
Object Name
crate label
referenced business
National Fruit Marketing Co., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm
Place Made
United States: California, San Dimas
ID Number
1979.0441.011
accession number
1979.0441
catalog number
1979.0441.011
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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