Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Horan’s apple crate label was in use by Horan Brother’s Inc. of Wenatchee, Washington during the early 20th century. The lithographed label is made of three horizontal stripes. The top stripe is brown, then white, then red, with the middle white stripe bearing the symbol of two lions holding a shield with an interlocking “HB” in the center. The lithography was done by Stecher-Traung of San Francisco, California.
Currently not on view
Object Name
crate label
referenced business
Horan Bros., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
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Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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