Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Chekola brand apple crate label was used by Congdon Orchards, Inc. of Yakima, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco California.The red label bears an inset image of an orchard under a large mountain. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Congdon Orchards, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 1/8 in x 10 3/8 in; 20.6375 cm x 26.3525 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.016
accession number
1979.0441
catalog number
1979.0441.016
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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