Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Tumwater brand apple crate label was used by the Cashmere Fruit Exchange in Cashmere, Washington during the beginning of the 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. Tumwater Canyon is pictured on the label, and its large stream that runs into Lake Wenatchee is surrounded by a forest, flowing down from the mountains. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Cashmere Fruit Exchange
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm
Place Made
United States: Washington, Cashmere
ID Number
1979.0441.017
accession number
1979.0441
catalog number
1979.0441.017
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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