Apple Crate Label

Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Tumwater brand apple crate label was used by the Cashmere Fruit Exchange in Cashmere, Washington during the beginning of the 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. Tumwater Canyon is pictured on the label, and its large stream that runs into Lake Wenatchee is surrounded by a forest, flowing down from the mountains. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
referenced business
Cashmere Fruit Exchange
Place Made
United States: Washington, Cashmere
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm
ID Number
1979.0441.017
accession number
1979.0441
catalog number
1979.0441.017
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History

Comments

I have a cardboard Apple Box with a similar label that says 'Cascade Washington Apples' lithographed with rows of orchards and snow-capped mountains in the background. It too says 'Distributed by Cashmere Fruit Exchange, Cashmere, Washington.

Add a comment about this object