Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This See! See! Brand apple crate label was used by Washington Sales, Inc., of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label features an illustration of a boy with oversized head holding an oversized apple on a beach. This label promoted the health benefits of eating apples, showing that eating apples led to healthy, ruddy children.
Currently not on view
Object Name
crate label
referenced business
Washington Sales, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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