Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Cas-Co brand apple crate label was used by the Associated Fruit Company on Cashmere, Washington during the early 20th century. The red lithographed label has a central illustration of a barrel with “CAS-CO” written in the center. The label calls Cashmere “The Heart of the famous Wenatchee Valley,” which was one of the most productive apple-producing regions of the United States.
Currently not on view
Object Name
crate label
referenced business
Associated Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 1/2 in; 22.86 cm x 26.67 cm
Place Made
United States: Washington, Cashmere
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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