Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Cas-Co brand apple crate label was used by the Associated Fruit Company on Cashmere, Washington during the early 20th century. The red lithographed label has a central illustration of a barrel with “CAS-CO” written in the center. The label calls Cashmere “The Heart of the famous Wenatchee Valley,” which was one of the most productive apple-producing regions of the United States.
Location
Currently not on view
Object Name
crate label
referenced business
Associated Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 1/2 in; 22.86 cm x 26.67 cm
Place Made
United States: Washington, Cashmere
ID Number
1979.0441.020
accession number
1979.0441
catalog number
1979.0441.020
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Image CAPTCHA
Enter the characters shown in the image.