Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue W brand apple crate label was in use by the Dow Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Traung Label Company of Seattle, Washington. The orange label has a large blue “W” in the center, with a small red apple on the branch to the lower left. The Wenatchee Valley in the Columbia River basin was one of the largest apple producing regions in the United States, claiming to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Dow Fruit Company
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.021
accession number
1979.0441
catalog number
1979.0441.021
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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