Fruit Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Family Choice brand fruit crate label was distributed by the Fleming Companies Inc., of Topeka, Kansas in the early 20th Century. The red lithographed label features an illustration of a family popping up from a blue house. Founded in 1915, the Fleming Companies Inc. is now one of the largest food wholesalers in the United States.
Currently not on view
Object Name
crate label
referenced business
Fleming Companies, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Kansas, Topeka
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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