Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Up-River brand apple crate label was used by the Oneonta Trading Corporation of Wenatchee-Yakima, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has an image of three red apples hanging on a branch. The Oneonta Trading Corporation derives its name from the Native American words for “mountain” or “where the rocks crop out.”
Location
Currently not on view
referenced business
Oneonta Trading Corp.
Place Made
United States: Washington, Wenatchee
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 in; 22.225 cm x 25.4 cm
ID Number
1979.0441.024
accession number
1979.0441
catalog number
1979.0441.024
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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