Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This HI-YU brand apple crate label was used by the Northern Fruit Company Inc., of Wenatchee, Washington during the early 20th century. The label was lithographed by Crocker-Union of Seattle, Washington. The label has a large illustration of a Native American man wearing a colorful feathered headdress. Native American imagery was a popular motif in fruit crate labeling during the early 20th century, linking the commercializing fruit industry with a more agrarian time gone by.
Location
Currently not on view
referenced business
Northern Fruit Co. Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.025
accession number
1979.0441
catalog number
1979.0441.025
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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