Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue Larkspur brand apple crate label was used by the Heller Brothers Company Inc. of Wenatchee, Washington after 1928. The lithographed label was produced by Crocker-Union of Seattle, Washington. The blue label features an image of the stallion Blue Larkspur wreathed in flowers on the left of the label. Blue Larkspur was a race horse who competed from 1928-1930, and was named the American Horse of the Year in 1929.
Currently not on view
Object Name
crate label
referenced business
Heller Bros. Co., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 1/8 in x 11 1/4 in; 20.6375 cm x 28.575 cm
Place Made
United States: Washington, Wenatchee
United States: New York, New York
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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