Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red Label brand apple crate label was used by the Wenatchee Produce Company of Wenatchee, Washington during the early 20th century. The lithographed label has an image of two large red apples in the center, floating over the image of a picturesque valley filled with farmland. The label lists the Wenatchee Produce Company’s location as Wenatchee-Cashmere-Malaga-Entiat-Monitor, all cities from the Wenatchee Valley region that claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
Wenatchee Produce Co.
Place Made
United States: Washington, Wenatchee
United States: Washington, Cashmere
United States: Washington, Malaga
United States: Washington, Entiat
United States: Washington, Monitor
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


Add a comment about this object