Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red Label brand apple crate label was used by the Wenatchee Produce Company of Wenatchee, Washington during the early 20th century. The lithographed label has an image of two large red apples in the center, floating over the image of a picturesque valley filled with farmland. The label lists the Wenatchee Produce Company’s location as Wenatchee-Cashmere-Malaga-Entiat-Monitor, all cities from the Wenatchee Valley region that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Wenatchee Produce Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
United States: Washington, Cashmere
United States: Washington, Malaga
United States: Washington, Entiat
United States: Washington, Monitor
ID Number
1979.0441.029
accession number
1979.0441
catalog number
1979.0441.029
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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