Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Falls brand apple fruit crate label was used by Chelan Falls Orchards of Chelan Falls, Washington during the early 20th century. The lithographed label was produced by the Traung Label Company of Seattle, Washington. The label has an illustration of a river going down a mountain through several falls, with a rainbow crossing the river and orchards in the background. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Chelan Falls Orchards
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 1/8 in x 10 3/8 in; 20.6375 cm x 26.3525 cm
Place Made
United States: Washington, Chelan Falls
ID Number
1979.0441.034
accession number
1979.0441
catalog number
1979.0441.034
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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