Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Twin Peaks brand apple crate label was used by Phillippi Orchards of Wenatchee, Washington during the early 20th century. The white lithographed label features a large red apple in the center, with two blue mountain peaks in the background. The mountain ranges in Wenatchee are a subset of the Cascade Range, and helped provide an ideal climate.
Location
Currently not on view
referenced business
Phillippi Orchards
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 3/4 in x 9 7/8 in; 24.765 cm x 25.0825 cm
ID Number
1979.0441.039
accession number
1979.0441
catalog number
1979.0441.039
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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