Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue O brand apple crate label was used by the Dow Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Traung Label Company of Seattle, Washington. The yellow label has a large blue “O” in the center, since the apples were from the Okanogan Valley area of Washington.
Location
Currently not on view
Object Name
crate label
referenced business
Dow Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 5/8 in x 10 1/2 in; 21.9075 cm x 26.67 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.041
accession number
1979.0441
catalog number
1979.0441.041
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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