Fruit Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Governor Winthrop brand fruit crate label was used by the G. Winthrop Coffin distribution company of Seattle, Wenatchee, and Yakima, Washington. The lithographed label was produced by the Union Lithograph Company, Inc. of San Francisco, California. The blue label features an illustration of men taking a small rowboat ashore from their large ship, the Arbella. John Winthrop took the Arbella from England to the New World, where he was the Governor of the Massachusetts Bay Colony on and off from 1630-1649.
Currently not on view
Object Name
crate label
referenced business
G. Winthrop Coffin
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Seattle
United States: Washington, Wenatchee
United States: Washington, Yakima
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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