Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Renn brand apple crate label was used by the F.O. Renn Company of Chelan Falls, Washington during the early 20th century. The lithographed label was produced by the Traung Label Company of Seattle, Washington. The red label has an white circular inset with the image of a small chirping bird sitting on a branch. These wildlife scenes were often used to evoke a sense of rich, natural produce in the buyer.
Location
Currently not on view
referenced business
F. O. Renn Fruit Company
Place Made
United States: Washington, Chelan Falls
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/2 in; 22.225 cm x 26.67 cm
ID Number
1979.0441.045
accession number
1979.0441
catalog number
1979.0441.045
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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