Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Hi Buy All brand apple crate label was used by the Butler trading Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Spokane Lithography Company of Spokane, Washington. The blue label features an illustration of two red apples on the branch in the center, promoting the idea of fresh and tasty produce inside.
Location
Currently not on view
referenced business
Butler Trading Co., Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.046
accession number
1979.0441
catalog number
1979.0441.046
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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