Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This U-Like-Um brand apple crate label was used by the Cashmere Valley Growers Inc. of Cashmere, Washington during the early 20th century. The lithographed label has an illustration of a Native American on a horse drawing his bow while two deer run away from him. Native American imagery was frequently depicted on fruit crate labels to evoke the idea of rich natural produce.
Currently not on view
Object Name
crate label
referenced business
Cashmere Valley Growers Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 1/8 in x 10 3/4 in; 20.6375 cm x 27.305 cm
Place Made
United States: Washington, Cashmere
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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