Wine Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This red wine crate side was in use by the Italian Swiss Colony company of San Francisco, California during the early 20th century. The crate reads “Italian Swiss Colony, California Tipo Red, 12 quarts.” The crate bears a label by the Italian Swiss Colony that has a space for the shipping number, serial number, kind of wine, date made, quantity, and alcoholic content. The "Washington State Liquor Control Board" is the Cosignee. The crate also bears a stamp noting that the alcohol tax of 30 cents has been paid.
Currently not on view
Object Name
crate label
referenced business
Italian Swiss Colony
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 11 1/2 in x 12 in; 29.21 cm x 30.48 cm
Place Made
United States: California, San Francisco
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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