Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Cruise brand apple crate label was used by the Chelan-Manson Cooperative Association Inc., of Chelan, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithography Company of Seattle, Washington. The label features an image of a motorboat on a lake that is surrounded by apple trees, with mountains rising up in the distance. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
referenced business
Chelan-Manson Cooperative Assn., Inc.
Place Made
United States: Washington, Chelan
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
1979.0441.050
accession number
1979.0441
catalog number
1979.0441.050
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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