Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Silver Spur brand apple crate label was in use by the Joseph Northwest Company of Yakima-Wenatchee, Washington. The label has a red background with a yellow rim and a central logo that reads “Silver Spur” written in a type that looks like rope over an image of a silver spur. The Yakima-Wenatchee region of Washington was well known for its apple production during this time and called itself the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Joseph Northwest
Place Made
United States: Washington, Wenatchee
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.051
accession number
1979.0441
catalog number
1979.0441.051
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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