Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Outboard brand apple crate label was used by the Chelan-Manson Co-operative Association Inc., of Chelan, Washington during the early 20th century. The lithographed label has an illustration of a man driving an outboard motorboat named “Red Apple” over Lake Chelan, with the peak of Stormy Mountain rising in the background. The hills of the lake shore are lined with apple orchards. Fruit crate labels often depicted landscapes like this to evoke a sense of fresh, natural produce.
Currently not on view
Object Name
crate label
referenced business
Chelan-Manson Cooperative Assn., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
Place Made
United States: Washington, Chelan
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

Visitor Comments

11/23/2016 12:56:31 PM
Matt Symmonds
I have one of these labels which I purchased in Chelan WA many years ago. I can vouch that the scene depicted is an accurate representation of area around the Chelan-Manson Cooperative. The hills are indeed covered in apple orchards (though vineyards and vacation homes are rapidly replacing them). The view is looking to the northwest up Lake Chelan toward the Cascade range, with Stormy Mt. in the background. The town of Chelan is behind the viewer, and the town of Manson is just past the hill on the right. It's a beautiful area. And, they still do have powerboat races on the lake each summer!
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