Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Cascadian brand apple crate label was used by the Cascadian Fruit Shippers Inc. of Wenatchee, Washington during the early 20th century. The lithographed label has a wintery illustration of a river running through a pine forest with a snowy mountain range in the background, and a red apple in the center. Fruit labels often depicted landscapes to evoke a sense of fresh, natural produce.
Currently not on view
referenced business
Cascadian Fruit Shippers, Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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