Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Cascadian brand apple crate label was used by the Cascadian Fruit Shippers Inc. of Wenatchee, Washington during the early 20th century. The lithographed label has a wintery illustration of a river running through a pine forest with a snowy mountain range in the background, and a red apple in the center. Fruit labels often depicted landscapes to evoke a sense of fresh, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Cascadian Fruit Shippers, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.053
accession number
1979.0441
catalog number
1979.0441.053
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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