Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Peter Pan brand apple crate label was used by the Northwest District Fruit Sales Company Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithography Company of Seattle, Washington. The label features an image of Peter Pan wearing a feathered cap while sitting in a tree, with two large red apples in the corner.
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