Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Peter Pan brand apple crate label was used by the Northwest District Fruit Sales Company Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithography Company of Seattle, Washington. The label features an image of Peter Pan wearing a feathered cap while sitting in a tree, with two large red apples in the corner.
Currently not on view
Object Name
crate label
referenced business
Fruit Sales Co. Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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