Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Nuchief brand apple crate label was in use from 1900-1950. Nuchief often used an image of a Native American boy on their labels, but at some point began using an image of one yellow and one red apple next to their label insert. This Lure brand label insert depicts a fish jumping with hook in mouth, in the act of being reeled in. The Lure brand of apples were grown by the Oroville Independent Growers Association, and distributed by Washington Sales, Inc. of Wenatchee, Washington under the Nuchief brand.
Location
Currently not on view
Object Name
crate label
referenced business
Washington Sales, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 3/4 in x 10 1/4 in; 24.765 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.056
accession number
1979.0441
catalog number
1979.0441.056
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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