Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Supreme brand apple crate label was in use by Apple Service, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label has an illustration of a Native American man wearing a full headdress and colorful clothes standing on top of a rocky hill raising his hands to the sky. In the sky floats two bright red apples still on the branch. Crate labels often used Native American imagery to link their produce to a naturalistic ideal.
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