Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Waldorf brand apple crate label was used by S. Albertson Company Inc. of Yakima, Washington during the early 20th century. The lithographed label has a dark blue background, with an illustration of a young male bellhop carrying an oversized apple on his tray. The label is likely referencing the popular Waldorf-Astoria hotel.
Location
Currently not on view
Object Name
crate label
referenced business
S. Albertson Company Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.059
accession number
1979.0441
catalog number
1979.0441.059
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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