Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Lochinvar brand orange crate label was used by the Gold Buckle Association of East Highlands, California during the early 20th century. The lithographed label was produced by the Schmidt Lithograph Company of San Francisco, California. The label has the Sunkist logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange. The label has a red background, with an illustration of a Knight and maiden astride a horse. Lochinvar is a knight from Sir Walter Scott’s poem Marmion.
Currently not on view
Object Name
crate label
referenced business
Gold Buckle Association
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
Place Made
United States: California, East Highlands
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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