Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Dainty Maid brand apple crate label was used by H.S. Denison & Company of Wenatchee, Washington during the early 20th century. The lithographed label has a red background and a central illustration of a pretty young girl with ruddy cheeks. Fruit labels often used depict images of healthy young children to promote the health benefits of apples.
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