Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Wilko brand apple crate was used by the Wilbur-Ellis Company of Seattle, Washington during the early 20th century. The label has a yellow background with a green border, and a large red apple in the center.
Location
Currently not on view
referenced business
Wilbur-Ellis Company Distributors
Place Made
United States: Washington, Seattle
United States: Oregon, Portland
United States: California, San Francisco
United States: California, Los Angeles
Pilipinas: Manila, Manila
Canada: British Columbia, Vancouver
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 11 in; 22.86 cm x 27.94 cm
ID Number
1979.0441.062
accession number
1979.0441
catalog number
1979.0441.062
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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