Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Delight brand apple crate label was used by the North Pacific Sale Company of Seattle, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label features a rolling orchard underneath a large mountain, with a red and golden apple in the corner. Fruit crate labels often depicted landscapes like this to evoke a sense of fresh, natural produce.
Currently not on view
referenced business
North Pacific Sales Co.
Place Made
United States: Washington, Seattle
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


Add a comment about this object