Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Delight brand apple crate label was used by the North Pacific Sale Company of Seattle, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label features a rolling orchard underneath a large mountain, with a red and golden apple in the corner. Fruit crate labels often depicted landscapes like this to evoke a sense of fresh, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
North Pacific Sales Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Seattle
ID Number
1979.0441.063
accession number
1979.0441
catalog number
1979.0441.063
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object