Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Harvest Time brand apple crate label was used by the C. F. Schaefer Company Packers and Distributors of Yakima, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithograph Company of Seattle, Washington. The label has an illustration of a large orchard by a lake, and a mountain in the background obscuring a rising yellow sun, with a large red apple in the foreground. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
referenced business
C. F. Schaefer Company
Place Made
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.066
accession number
1979.0441
catalog number
1979.0441.066
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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