Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Nuchief brand apple crate label was in use from 1900-1950. Nuchief often used an image of a Native American boy, but at some point began using an image of one yellow and one red apple next to their label insert. This Gold Digger brand insert depicts a man swinging a pickaxe in a stream, panning for gold with a large pine forest behind him. Fruit crate labels often depicted landscapes to evoke the idea of rich, natural produce.
Location
Currently not on view
referenced business
Washington Sales, Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.067
accession number
1979.0441
catalog number
1979.0441.067
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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