Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Don't Worry brand apple crate label was used by the George F. Joseph Company of Yakima, Washington during the early 20th century. The lithographed label was produced by the Lehmann Lithograph Company of San Francisco, California. The label has a dark brown background, with an illustration of a young child with a ruddy glow in his cheeks holding a once bitten apple. Apple growers stressed the health benefits of eating apples in their advertising.
Location
Currently not on view
Object Name
crate label
referenced business
George F. Joseph Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 3/4 in; 22.225 cm x 27.305 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.070
accession number
1979.0441
catalog number
1979.0441.070
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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