Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Plen-T-Ful brand apple crate label was used by Cascadian Fruit Shippers, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a blue background, with an outline of Washington State resting on a pile of red apples. The Wenatchee Valley region of Washington was one of the largest apple producing regions in America, and claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Cascadian Fruit Shippers, Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 1/8 in x 10 3/8 in; 20.6375 cm x 26.3525 cm
ID Number
1979.0441.071
accession number
1979.0441
catalog number
1979.0441.071
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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