Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue Seal brand apple crate label was used by the Wenatchee-Northern Warehouse and Marketing Company of Wenatchee, Washington during the early 20th century. The label has a red background with a blue wax seal in the center, and two red apples still on the branch in the center of the seal. The Wenatchee Valley region of Washington was one of the largest apple producing regions in America, and claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Wenatchee-Northern Warehouse & Marketing Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.072
accession number
1979.0441
catalog number
1979.0441.072
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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