Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Headline brand apple crate label was used by Standard Fruits Inc. of Wenatchee, Washington during the early 20th century. The label has a dark background, with an inset illustration of a young boy cupping his hand over his mouth and shouting, and various newspapers with headlines that read “All About Northwest Apples,” “Northwest Apples are Here!” and “Apple for Health!” The Northwest apple growing region would often advertise their apples by touting their health benefits, especially for young children.
Currently not on view
Object Name
crate label
referenced business
Standard Fruits, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


Add a comment about this object