Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Trustworthee brand apple crate label was used by the American Fruit Growers Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Western Lithograph Company of Los Angeles, California. The plain label has an orange background with a blue frame, with black text.
Location
Currently not on view
Object Name
crate label
referenced business
American Fruit Growers Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 1/2 in; 22.86 cm x 26.67 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.074
accession number
1979.0441
catalog number
1979.0441.074
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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