Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Mountain Goat brand apple crate label was used by the Wenatchee Skookum Growers of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Schmidt Lithograph Company of Seattle, Washington. The label features an illustration of a mountain goat on a rocky outcrop, looking over a forested valley surrounded by multiple mountain peaks. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Currently not on view
Object Name
crate label
referenced business
Wenatchee Skookum Growers
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 7/8 in x 10 in; 22.5425 cm x 25.4 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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